On the importance of a name

　　1. 有人说名字或名称很重要

　　2. 也有人觉得名字或名称无关紧要

　　3. 我认为

　　本题难度中等。一方面命题人选取了一个非常经典的六级考试的结构：正反论证型结构。该结构在历年真题中反复考查。如：2007年6月六级Should one expect a reward when doing a good deed
　　
1、有人做了好事期望能得到回报；

　　2、也有人认为应该向雷锋那样做好事而不期待回报；

　　3、在我看来……

　　由此可见历年真题是非常的重要。

　　另一方面，本文的话题不属于热门话题，考生第一次接触的话可能感觉无话可说。但是如果按照苏州新东方课堂上所讲的思考论点的几大黄金原则，论点也是能够想出来的。如：第一段写名字很重要。可以从下面两点去写（1）一个公司的名字容易记住的话，生意就有可能更好一些 （2）如果一个人的名字太常见的话，很可能重名，对生活造成不便，此处可以举一个例子。 第二段写认为名字不重要的人的观点可以说一个人或者一个公司的成功不是取决于名字而是取决于努力等其他更重要的因素。

　　最后一段提出自己的观点，认为双方观点均有道理（both sides hold water）.并提出建议措施，一方面取容易记住和辨别的名字，另一方面要认识到成功与名字关系不大。

　　In present-day society , the increase in the number of those who give top priority to the name of a person or a company is accelerating ,which has aroused social concern. When it comes to whether such a phenomenon is right ,different people will offer different answers. Many people, if not most, are in favor of such a practice .The reasons for their choices may lie in two aspects. First of all, they are strong believers in the claim that if the name of an enterprise is easy to remember ,the consumers may visit the company when they need the service or the commodities ,which is beneficial to the development of the corporation .What is more, if the name of a person is not proper ,it will bring about plenty of inconvenience .Numerous convincing examples can be given ,but one will suffice. Li Ming , who come from the department of Chinese language and literature , has such a common name that in his class there is another classmate whose name is the same as his ,as a result ,teachers have trouble in identifying them. If he has an uncommon name, such a case can be avoided.

　　However ,there are also other people who take the opposite views .They are in total agreement with the claim that the name of a company or a person is just a sign which has no connections with wealth, reputation and others things. In such an intensely competitive society, if a company pays too much attention to the name while ignores the production and transaction, it can hardly survive and achieve great success .

　　From what we have discussed above ,we can safely come to the conclusion that both sides hold water. On the one hand ,we should be sensible enough to realize the significance of the names and choose the names which are easy to recognize and remember .On the other hand, we are supposed to bear in mind that other factors such as industry ,patience may contribute more to the success of a firm or a person .Only in this way can we have a better and brighter future. （358 words）